Video Strategy
Dedicated to success for your organization
Our dedication to creating videos that work to achieve your marketing goals begins with our video strategy. At Blume, video templates, AI generated scripts, and lazy production doesn’t exist. Instead, simple & skilled dedication to the craft of video marketing is practiced.
Each project we approach with a “ground up” mentality, bringing creativity, audience consideration, and marketing principles in every frame of your video; never cutting costs at the expense of quality or effectiveness.
Our Strategic Video Marketing Process
Communication & Education
The very first step we take in every project is to approach it without generalizations, but to dig into who you are and how you differentiate from other organizations. Through creating this clear line of communication, we will establish goals for your videos and plan with you how to accomplish them. During this process, we also seek to educate our clients and add value to their organization through teaching them what kind of videos work, and which don’t.
Marketing Research
Not all videos yield the same results. We research and customize content to achieve your specific goals. Prior to scriptwriting or filming, our team delves into your target audience and their responses to various video formats and narratives. For instance, if you aim to sell a digital product to young adults, we understand that lo-fi content on platforms like TikTok and Instagram in a user recommendation format performs better than an expensive TV ad would, saving you time and money.
Preproduction
After determining the correct format, stories, and content type to use in your video, we take extensive steps to plan your video before showing up to shoot it. As part of each service we offer to you, we take time to create interview outlines, scripts, mood-boards, and shot lists, all to ensure that we are both efficient and effective with your time when we shoot your video. During this step, we will be communicating with you to make sure that the video we are producing is what you are looking for and will achieve your organization’s goals.
Production
Having taken each of the previous video marketing steps to prepare to shoot the right video for your goal, we schedule a production day to shoot the video that has been planned. We work based on a “coaching for quality” philosophy. Whether it is your first time on camera or not, we will make sure that you are comfortable and confident in the information you are communicating, taking the time for both the personal and technical aspects of video production. For each video we shoot we offer the following technical services: film lighting, multi-camera video production, b-roll, audio, recording backups, and more. All to create the highest quality product for your organization.
Postproduction & Editing
Video editing is a meticulous process, and as a video marketing agency, we treat it as such in every step we take to craft your videos. We use a combination of industry leading editing software, and talent from years of experience in the editing booth to pull all the pieces together in one cohesive video. This is done through consistent messaging across footage, graphics, music, sound bites, and more. In every video, we use commercially licensed music and a vast library of video assets to enhance your videos in their effectiveness towards your goal.
Delivery & Revisions
Many video production agencies will rinse and repeat after delivering the first cut of your video. Even though we take step after step in this strategic video production process to ensure we create the right video for your brand, we also will review cuts of your video during postproduction to receive your critical feedback. For most projects, we will deliver a rough cut first, showing the overarching story that is being developed with sound bites and basic visuals, after receiving feedback and making the needed changes, we will deliver a fine cut with added visuals, audio, and polishing touches for feedback, followed by a final locked edit. All files are delivered in 4K resolution via and uncompressed Vimeo.com link.
Ready to Blume?
How will video marketing grow your business? In short, video is the most effective method of communication today. A 2023 study revealed that 87% of companies reported that videos increased their sales, as well as 92% reporting that it had a valuable return on investment. If you are looking to increase brand awareness, sales, or connect with a larger audience with the highest return on investment, video is the best choice to communicate your message or story.