Putting together a gala or donor focused event for your non-profit can be a tremendous task for any organization. With so many moving parts, some can be overlooked, such as creating good video content for your presentation to hit home. But what kinds of video will give you the best return on investment, and boost fundraising at this all important event?

In the ever-evolving landscape of non-profits and small businesses, storytelling isn't just an art—it's a strategic powerhouse that can elevate your brand, foster connections, and drive impactful change. In this detailed guide, we'll walk you through a step-by-step process, unraveling the nuances of business storytelling. By the end, you'll have the tools to craft narratives that resonate, captivate, and inspire action.

In the ever-evolving realm of video marketing, storytelling emerges as the secret sauce that sets you apart. Small businesses and nonprofits can harness the power of narratives to create meaningful connections, inspire action, and leave a lasting impact. Embrace the art of storytelling, and watch your video marketing strategy soar to new heights. It's not just about what you're selling or advocating for – it's about the story you're telling, and the narrative you weave becomes the thread that ties your brand or cause to the hearts and minds of your audience.

In an insightful study conducted in 2023, it was revealed just how highly valued engaging videos are to marketing professionals. This study reported that 96% of these professionals saw that video would be considered an “important part” of their marketing strategy. Your small business or non-profit might just be one engaging video away from reaching those donors, customers, or people you need. For many, video is a complete box of mystery, and maybe a little intimidating as well. What makes a video engaging? In this article are included five pertinent aspects for every creator to consider when filming for a non-profit or small business.