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Non-Profits, Video Marketing Daniel Pitts Non-Profits, Video Marketing Daniel Pitts

5 Tips for Creating Engaging Nonprofit Videos

In an insightful study conducted in 2023, it was revealed just how highly valued engaging videos are to marketing professionals. This study reported that 96% of these professionals saw that video would be considered an “important part” of their marketing strategy. Your small business or non-profit might just be one engaging video away from reaching those donors, customers, or people you need. For many, video is a complete box of mystery, and maybe a little intimidating as well. What makes a video engaging? In this article are included five pertinent aspects for every creator to consider when filming for a non-profit or small business.

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